From Paganini to pop culture parody, TikTok is transforming the way young audiences discover classical music. With short-form videos blending virtuosic performance, meme culture and digital storytelling, a new generation of artists is reaching millions – and reimagining what it means to be a classical musician in the 21st century.
Australian musicians like the duo TwoSet Violin have cultivated massive global audiences by mixing serious musicianship with humour and relatability. Their TikTok account has garnered over 1.2 million followers, showcasing the duo’s unique blend of classical performance and comedic sketches.