‘Throwing money into a black hole’: The reality of taking an Australian show to Edinburgh Fringe

The fantasy of being ‘discovered’ is only part of the appeal. So why do artists risk everything for Edinburgh Fringe?
Eva Seymour is at Edinburgh Fringe in The Understudy. Photo: Nick Robertson.

Every August without fail, thousands of artists from around the world converge on the Edinburgh Festival Fringe. The world’s biggest arts festival, it lures in creatives intoxicated by the romantic notion that they might be the next lucky person to be ‘discovered’ by a top talent scout or big producer.

In Australia we have Adelaide Fringe, Melbourne Fringe, Sydney Fringe, Fringe World Perth, and a handful of others. Adelaide’s fringe claims the title as the Southern Hemisphere’s biggest arts festival, and is considered the closest thing we have to the might of Edinburgh Fringe.

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Alannah Sue (she/her) is a journalist, writer and theatre critic with a passion for arts and culture and all that glitters. She joined the Creative Hubs Group team as Senior Arts & Screen Journalist after relocating to Melbourne in 2025. She previously served as Arts & Culture Editor at Time Out Sydney and contributes to various publications. She is always keen to take a chance on weird performance art, theatre of all kinds, out-of-the-box exhibitions, queer venues, and cheap Prosecco. Give her half a chance, and she will get on a soapbox when it comes to topics like the magic of musical theatre, the importance of rigorous arts criticism, and the global cultural implications of the RuPaul’s Drag Race franchise. Got a pitch for Alannah? Send an email to: [email protected]