Audience Development
Can a public arts event be too successful?
Everyone wants big audiences but bigger isn't always better at public art events as Perth Festival, Vivid Sydney and White…
APAM on the road
The biggest biennial opportunity for Australian performing arts companies will be held in Brisbane again next year.
Untangling the enigma of audiences choices
You already know the demography of your audiences but do you understand why it is skewed? The equation is complex.
Branding your sound
Branding requires translating the feel of your music, film or performance into a graphic form. And no, it’s not like…
National Opera Review: listening but to what end?
The Opera Australia Review will short change Victoria, and itself, if it ignores useful comparisons with the Victorian Opera.
The truth about streaming
Artists don't make much money from Spotify, but that doesn't mean we should all follow Taylor Swift's lead and quit.
Embracing the elusive
Following widespread reaction to the powerful contention that art should disturb not please, we publish Leysen's full speech.
Depression, cancer, grief...lining up to be made miserable
Why do we plumb life’s darkest depths to make our art – and why do audiences seek out such experiences?
How to identify your market segment
Understanding Culture Segments can help galleries and arts organisations identify, engage, attract and keep audiences coming through their doors.
Beyond the edifice complex
Performing Arts Centres have more resources than anyone else in the arts sector, but their buildings are becoming less important…