Audience Development
National Opera Review: listening but to what end?
The Opera Australia Review will short change Victoria, and itself, if it ignores useful comparisons with the Victorian Opera.
The truth about streaming
Artists don't make much money from Spotify, but that doesn't mean we should all follow Taylor Swift's lead and quit.
Embracing the elusive
Following widespread reaction to the powerful contention that art should disturb not please, we publish Leysen's full speech.
Depression, cancer, grief...lining up to be made miserable
Why do we plumb life’s darkest depths to make our art – and why do audiences seek out such experiences?
How to identify your market segment
Understanding Culture Segments can help galleries and arts organisations identify, engage, attract and keep audiences coming through their doors.
Beyond the edifice complex
Performing Arts Centres have more resources than anyone else in the arts sector, but their buildings are becoming less important…
Proposal to get Australian musicals kicking up their heels
First runs in Perth would ensure home grown musicals are market-ready before they hit the costs and critics of Melbourne…
Diversity driving revenue from new arts audiences
Without greater diversity, theatre could become a heritage art form with a narrow white middle class audience.
Tricks of the trade: Public speaking
Ten tips on how to shed the public speaking jitters and captivate your audience.
Embracing risk in the arts
An insurance mentality that seeks to avoid problems also destroys essential opportunities for serendipity.