Audience Development
Why the arts drives economic growth
South by South West has the wisdom to recognise that it's not just technology that drives economic growth – the…
Being there: ArtsHub2015
The ArtsHub Conference brings the arts sector’s online hub alive for a day. To explain why that matters we asked…
Building your audience with new apps
'appy audiences are engaged audiences. New and innovative apps are appearing to help generate buzz and expand audience reach.
Design thinking for social media
Design thinking applies creativity not just to your program but also to the way you do business, especially in online…
How to capture differently-abled audiences
Artists and companies looking to grow their audiences would do well to look towards people with a disability, who are…
Cheap tickets offer lasting value
Discounted tickets for students and young people are an industry norm – but where’s the proof they really help grow…
Inspirational conference returns for arts professionals
Last year's inaugural ArtsHub conference was so successful, subscribers have demanded a regular event.
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…