Audience Development
Instagram delivers new buyers to art
In the digital age, a big social media following may be more valuable to artists than gallery representation.
60 bright ideas from WA’s arts plan
Proposals to boost WA’s arts and cultural sector will have other states looking enviously westward for ideas that can be…
How to turn a chat into an opportunity
Conversation equals wealth if you know how to leverage casual encounters into marketing opportunities.
You are the brand
In the age where celebrity and even notoriety are revered, one of the skills that artists are encouraged to assiduously…
Why data is key
Leveraging from data about your audience will ensure your venue is running at maximum efficiency.
Election hype or long overdue equality for Sydney’s West?
A looming State Election and a new report has shaken up the disparity debate in arts funding between East and…
How tech is disrupting the art world
Technology makes everyone a creative with a distribution network so where does that leave the professionals?
Can a public arts event be too successful?
Everyone wants big audiences but bigger isn't always better at public art events as Perth Festival, Vivid Sydney and White…
APAM on the road
The biggest biennial opportunity for Australian performing arts companies will be held in Brisbane again next year.
Untangling the enigma of audiences choices
You already know the demography of your audiences but do you understand why it is skewed? The equation is complex.