Audience Development
Social media marketing: what you need to know
Social media opens up amazing opportunities for arts businesses to create massive reach, build buzz and drive ticket sales.
UK artist seeks Australian opportunities
The opportunity to remount his critically acclaimed one-man show is not the main reason Scottee has returned Down Under.
Digital Marketing for beginners
No arts business can afford to miss the opportunities to build audiences and engagement that can be leveraged from effective…
Are Australian artists too sceptical for a pension trust?
APT Global, an international trust that secures the future for artists, has just set up base in Australia.
Would you pay $2K to attend a conference?
You’re mad if you don’t. You are paying your way to the table with the world’s great museum communicators including…
ArtsHub Conference: a line-up to boost your career
Provocative topics, leading policy-makers, marketing experts and pragmatic examples are now scheduled for the ArtsHub Conference.
Is the Arts West alliance the way of the future?
A collaborative arts marketing initiative in Melbourne’s western suburbs is already kicking goals after less than 18 months.
Facebook is not publicity
Spraying promotional material into the vast virtual beyond won’t get tickets sold.
Don’t just talk, listen
'Social listening' may be the key to marketing more effectively online according to the Ticketing Professionals Conference.
Marketing arts online: study shows what works
New research shows a Facebook ‘like’ can be worth 276 new contacts but you need to use online media strategically…