Audience Development
Tweeting for tickets
Malthouse Theatre is offering social media addicts free tickets to a current production that celebrates and satirises YouTube.
A cultural pathway for Adelaide
The excitement of 'Mad March' in Adelaide could last all year with clever activation of the city's infrastructure.
Don't love me, Tinder, just come to my show
Artists and performers are using guerrilla marketing tactics to find audiences among those searching for love on online dating platforms…
Instagram delivers new buyers to art
In the digital age, a big social media following may be more valuable to artists than gallery representation.
60 bright ideas from WA’s arts plan
Proposals to boost WA’s arts and cultural sector will have other states looking enviously westward for ideas that can be…
How to turn a chat into an opportunity
Conversation equals wealth if you know how to leverage casual encounters into marketing opportunities.
You are the brand
In the age where celebrity and even notoriety are revered, one of the skills that artists are encouraged to assiduously…
Why data is key
Leveraging from data about your audience will ensure your venue is running at maximum efficiency.
Election hype or long overdue equality for Sydney’s West?
A looming State Election and a new report has shaken up the disparity debate in arts funding between East and…
How tech is disrupting the art world
Technology makes everyone a creative with a distribution network so where does that leave the professionals?