Audience Development
Welcoming phones in the theatre
Technology is giving audiences back their voice, prompting some theatre companies to embrace their digital critics.
Art fairs are the new black
Arts fairs are clawing back online audiences both as audiences and buyers.
Stimulating audiences for Indigenous art
Nine in ten Australians value Indigenous art, but only one-quarter engage with it. A new report inspects the barriers and…
Fringe to mainstage: how does it happen?
Every year thousands of shows open at fringe festivals and independent venues. A few go on to mainstage productions and…
How to create a disability action plan
Diversifying both audiences and the artist base can be helped by an effective disability action plan.
Cash-free ways to earn a living
The arts are seeing a return to the bartering economy where cash is replaced by deals focused on time, goods…
Backstage pass: landing a gig on the festival circuit
A VIP pass on the festival circuit with hundreds of top international artists sounds glamorous. Months living out of a…
Chief eXperience Officer: a 21st Century job title
ACMI believes it is the first in the world to appoint a Chief eXperience Officer, a position designed to reimagine…
Move front-of-house and sell more tickets
This simple hack is one of a group that could produce more effective marketing and ticket sales without spending a…
Sowing the seeds for future audiences
Theatre-in-education programs expand young minds but is there evidence they encourage young people to transition into theatregoers as they age?