Chief eXperience Officer: a 21st Century job title

ACMI believes it is the first in the world to appoint a Chief eXperience Officer, a position designed to reimagine the museum visit for the digital age.
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Cooper Hewitt’s Immersion Room, Image via Cooper Hewitt

The Australian Centre for the Moving Image (ACMI) has announced the appointment of Seb Chan to a job you have almost certainly never heard of.

The title is Chief eXperience Officer (the spelling is theirs) and the position description will see Chan reimagining the entire visitor experience enhanced by the latest technology.

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Deborah Stone
About the Author
Deborah Stone is a Melbourne journalist and communications professional. She is a former Editor of ArtsHub and a former Fairfax feature writer.