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Writing and Publishing
Eight years ago, when Marina Go made the shift from print to online publishing, the modus operandi was to dump print content online, assuming it would stick and grow readers. Of course it didn’t.
‘Relevance to the medium was low and the user experience was poor. Users were attracted to the site through its brand, but once realised there was nothing new to see, they moved on. Traffic was slow and there was no reason for industry categories to move their advertising,’ said Go, who is now General Manager, Hearst-Bauer Media.
Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW.
Instagram: fairleygina
