Audience Development
ArtsHub Conference: a line-up to boost your career
Provocative topics, leading policy-makers, marketing experts and pragmatic examples are now scheduled for the ArtsHub Conference.
Is the Arts West alliance the way of the future?
A collaborative arts marketing initiative in Melbourne’s western suburbs is already kicking goals after less than 18 months.
Facebook is not publicity
Spraying promotional material into the vast virtual beyond won’t get tickets sold.
Don’t just talk, listen
'Social listening' may be the key to marketing more effectively online according to the Ticketing Professionals Conference.
Marketing arts online: study shows what works
New research shows a Facebook ‘like’ can be worth 276 new contacts but you need to use online media strategically…
Marketing for creative business
The NSW government is recognising creative practitioners may need a helping hand with the business side of their career.
Audience development: turning the launch into an art form
Dunking machines, art installations and a goat – is this the secret to a great season launch?
Online marketing tools for artists
Australian artists seeking to promote their work can now access market development tools on the Australia Council’s website.
What will the arts do if the Coalition wins?
The Australia Council Marketing Summit gives some pertinent advice on how the arts sector should talk to a Coalition government.
Understanding arts audiences
Head of Morris Hargreaves McIntyre Jooles Clements outlined the importance of using Culture Segments at OzCo Marketing Summit.