Is the Arts West alliance the way of the future?

A collaborative arts marketing initiative in Melbourne’s western suburbs is already kicking goals after less than 18 months.
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Arts organisations in the west are reaching out to one another. Image supplied by The Substation.

Established in January 2014 and funded by Arts Victoria, Arts West is a two year, $100,000 pilot program designed to support a collaborative approach to marketing, audience development and capacity building among nine arts organisations based in Melbourne’s western suburbs: Big West Festival, Footscray Community Arts Centre,Barkly Arts Centre, the Women’s Circus, The Substation, Western Edge Youth Arts, Snuff Puppets, Ausdance, and 100 Story Building.

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Richard Watts is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM, and serves as the Chair of La Mama Theatre's volunteer Committee of Management. Richard is a life member of the Melbourne Queer Film Festival, and was awarded the status of Melbourne Fringe Living Legend in 2017. In 2020 he was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize. Most recently, Richard was presented with a Lifetime Achievement Award by the Green Room Awards Association in June 2021. Follow him on Twitter: @richardthewatts