Audience Development
Regional arts: edgy not on the edges
Regional artists struggle with distance, isolation and limited facilities but their creative output is far from marginal, as the vitality…
Digital marketing trends for 2014
Creating digital marketing campaigns which reflect several industry trends will help you capture attention and encourage action from a growing…
Opportunities and risks in booming co-productions
Artists and audiences both benefit from co-productions, but is there a risk more co-productions will mean fewer individual opportunities?
Backstage access online hailed as a great success
The use of online streaming to allow viewers rare backstage glimpses is a valuable tool in growing audiences.
Creating a future for opera
Finding new audiences for old art forms means pushing both geographical and generational boundaries.
Seven ways galleries can benefit from the right website
All too often the housekeeping of our all important digital life is left to someone who would be better off…
Social media marketing: what you need to know
Social media opens up amazing opportunities for arts businesses to create massive reach, build buzz and drive ticket sales.
UK artist seeks Australian opportunities
The opportunity to remount his critically acclaimed one-man show is not the main reason Scottee has returned Down Under.
Digital Marketing for beginners
No arts business can afford to miss the opportunities to build audiences and engagement that can be leveraged from effective…
Are Australian artists too sceptical for a pension trust?
APT Global, an international trust that secures the future for artists, has just set up base in Australia.