Audience Development

Proposal to get Australian musicals kicking up their heels
First runs in Perth would ensure home grown musicals are market-ready before they hit the costs and critics of Melbourne…

Diversity driving revenue from new arts audiences
Without greater diversity, theatre could become a heritage art form with a narrow white middle class audience.

Tricks of the trade: Public speaking
Ten tips on how to shed the public speaking jitters and captivate your audience.

Embracing risk in the arts
An insurance mentality that seeks to avoid problems also destroys essential opportunities for serendipity.

Crossing the ditch: strengthening trans-Tasman touring
With New Zealand and Australia such close neighbours, why aren’t more artists focused on reciprocal tours?

Curating participation: arts without a safety net
A step beyond engagement, drawing participation from audiences requires the asking of a lot of tough questions.

How to work with conservative communities
From Benalla to Mandurah, communities can be resistant to change. The solution is to listen to their concerns.

Are you ready for young audiences?
Every arts organisation says they want young audiences. But you should be careful what you wish for.

Art Fair gives space to the anti-market
The Artissima contemporary art fair is set apart by its orientation around appreciating the art.

Ten Reasons for Optimism
The upbeat theme of optimism brought 250 international museum professionals to Sydney this week for the Communicating the Museum conference.…