Audience Development

Six risks to know before growing your arts organisations
For arts organisations, bigger is often not better. Unless you are ready aiming high could just mean a heavier fall.

Social media dos and don'ts for arts businesses
If you want to use Facebook, Twitter or Instagram to promote your art or arts organisation, you need to use…

Access key to stories on offer at Riverside Theatres
A sophisticated approach to access is opening opportunities for artists with disability at Parramatta’s Riverside Theatres.

Ambitious vision for creative industries in Victoria
The Creative Industries Taskforce has delivered 42 recommendations for a better-funded creative sector delivering economic and social benefits.

Do you need a figurehead?
Patrons or ambassadors are de rigueur for many arts organisations, but what role do they play, and how do you…

Learning from reality television
The arts used to pursue cultural popularity but decry popular culture. Not any more.

Over-programming puts arts workers at risk of burnout
Doing too much can give you an adrenaline rush but it comes at a long term cost.

Writing for the boxed set
Television writing is sometimes seen as a poor cousin to book writing. But the present surge in televisual storytelling makes…

Making opportunities for Australians in New York
A new Australia Council partnership will guarantee diverse and experimental Australian work will reach global audiences in New York.

Welcoming phones in the theatre
Technology is giving audiences back their voice, prompting some theatre companies to embrace their digital critics.