Audience Development

You can make money on Spotify
The switch to streaming services requires musicians and the music industry to rethink how they do business but some are…

Tear down the theatres, build up the artists
'Anywhere art' is now so widespread that the need for purpose-built galleries and theatres is being questioned.

We need a national day for the arts
Australia has public holidays for agricultural shows, football finals and a horse race. Why don't the arts have a public…

Gamification is the future of arts marketing
With the majority of Australians owning smartphones, smart arts organisations are using interactive games as a way to attract and…

How to build a culturally vibrant region
History, diversity, tree-changers and community leaders all play a role in enriching a region's arts ecology.

Life drawing modelling, undressed
Erections, snootiness and perverts: we investigate the misconceptions about being a life drawing model.

Building arts in the suburbs
When arts companies focus their activities on the inner city, the suburbs that could benefit most from the arts miss…

Hand over the keys and let in a teen audience
Engaging adolescents in the arts is quite different from - and often more difficult than - family programming. But the…

What creative arts stand to lose from ABC RN cuts
The ABC's decision to ‘de-commission’ music, features & creative content on Radio National has far-reaching implications for Australian culture.

Why you should embrace erotic art
The distinction between the high art nude and the dark alley pornographer has been replaced by an appreciation of multicultural…