Search News

See all news

arts marketing

Sydney’s Pinchgut Opera is the first Australian company to utilise Spektrix’s integrated, intuitive CRM platform. Pictured is Pinchgut’s recent production, ‘The Fairy Queen’. A cast in suits and white ball gowns sing, embrace and hold hands on a mirrored stage; a giant mirrorball is projected behind them.
Sponsored

Spektrix: the CRM system that combines ticketing, marketing and fundraising functions

Integrated, intuitive and well supported, Spektrix combines multiple business needs in one powerful database.

A dynamic and colourful photograph of Liverpool Powerhouse (formerly known as Casula Performing Arts Centre) at night. Crowds gather outside the venue; the building itself, including its tall smoke stack, is lit up with pink, yellow and green-toned projections.
News

Liverpool Powerhouse launches new identity for Western Sydney arts

Rebrand of Casula Performing Arts Centre to Liverpool Powerhouse signals a new cultural vision for the region.

a phone screen with a number of social media symbols showing up
Opinions & Analysis

What can arts organisations do if their audiences abandon Facebook and Instagram?

With the foundations of established social media platforms becoming unstable, what can arts marketers do to keep reaching their audiences?

Group of people sitting around in an acting workshop.
Features

How do I market my workshop for success?

Ten ways to market your creative workshop, and increase your cash flow.

arts marketers. Image is a side on black and white shot of a young boy shouting with a very wide open mouth into a microphone that has a small screen in front of it. He is wearing a white T shirt and has close cropped hair.
Opinions & Analysis

10 ways to improve the situation for arts marketers

Arts marketers are facing an uphill battle with dwindling resources and support, but here are some tips that will make…

a brightly coloured photograph of #D block lettering that spells: "You are" in white letters, and "You" in dark red letters.
Features

Is the secret of arts marketing really to 'know thyself'?

A recent international study into arts marketing practices casts light on how an organisation’s core values play a part in…

Career Advice

7 marketing tips to convert interest into action

Need more cut-through when promoting your arts festival, exhibition or arts event? We’ve pulled together a savvy tips list to…

News

What do you do with bad reviews? Celebrate them!

Instead of ignoring their worst reviews on TripAdvisor, Mona plastered them on billboards in order to generate further interest in…