Trends and Analysis
Inspirational conference returns for arts professionals
Last year's inaugural ArtsHub conference was so successful, subscribers have demanded a regular event.
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
Buy Jingo! How the arts do it better
The barrage of commemorative Anzac stubby holders and tacky slogans glorifying war throw the value of the arts as meaning-maker…
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…
Capturing the cultural tourism dollar
We look at the ingredients required to help cultural tourism thrive in regional cities.
What climate art can do that climate science can’t
Science has shown us the facts but art is needed to stimulate action on climate change.
The winners and losers marketplace
An increasing number of designers are working without pay, pinning their hopes on prize money to bankroll their work.
Arts-business partnerships: what can you offer?
Arts-business partnerships are a competitive market. Understanding what each partner brings is essential to clinching the deal.
A cultural pathway for Adelaide
The excitement of 'Mad March' in Adelaide could last all year with clever activation of the city's infrastructure.