Audience Development

Engage - Marketing and Audience Development
This Australia Council grant provides regional and remote presenters with resources to develop and implement marketing and audience development initiatives.

Prop Ups
PROP UPS is a Quick Response Grants Program aimed at supporting innovative performing arts programming in regional communities in NSW…

Melbourne Festival receives tourism funding boost
Following record attendance at last year’s Melbourne Festival, the Victorian Government has announced $75,000 in tourism marketing funding for this…

Gamification : the only way to get attention?
Gamification has become quite the marketing buzzword lately thanks to the massive uptake of smartphones and social media. Is it…

Hashtag Msummit - talking arts marketing
If you noticed #msummit trending across Australia on last week it was thanks to a highly engaged room full of…
Ernesto Soriano III, YouTube Symphony at Google
Ernesto Soriano III, Product Marketing Manager for the YouTube Symphony at Google

All the details you need to know about E-Tailing
L'OREAL MELBOURNE FASHION FESTIVAL: E-Tail Detail was one of two Industry Forums hosted by this year’s L’Oreal Melbourne Fashion Festival…

Top marketing ideas for a collaborative world
ARTS MARKETING: Some key ideas that can impact on arts marketing in a collaborative world.

Doing the Fringes: what it does for you
DOING THE FRINGES: Are you trying to break into the arts? Chances are no matter what you do – you’ve…

The future of Commercial Photography
NIKON AIPP THE EVENT: Understanding how to protect the copyright of their images and to marketing themselves were key issues…