Audience Development
Too much or too little: understanding frequency in social media
We’re all told we should be doing it, but how do you plan your social media strategy and how much…
Why we need adaptive resilience
Innovation, change, sustainability – they are words that plague our art landscape today and unless we adapt, we are doomed.
Culture needs to catch up with the new old
Arts organisations need to adjust their thinking to engage a booming population with time and energy to live a rich,…
How customer profiling can help you reach your audience
Customer profiling can help organisations and individuals develop a marketing strategy that works. Here's how.
Diversity and decolonisation: making the invisible visible
How do populations that have been historically subjected to the forces of imperialism not only prosper within the arts, but…
Nine ways to grab attention from a digital audience
Mobilising and building audiences through digital marketing requires artists to reframe their stories for maximum engagement.
How to work the performing arts market
Advice for those working the room at the Australian Performing Arts Market applies to anyone with creative product they want…
The arts need to demand exceptions
To produce exceptional art, artists need exceptions from the rules of general society, a leading artistic director told the ArtsHub…
Touring exhibitions receive $1.6 million funding
The Federal Government's Visions of Australia program will enable seven exhibitions to visit 76 venues across Australia.
Mind your language, boost your marketing
Stop branding and start using value-based language that connects with your audience.