Audience Development

How to start your own arts event (with little-to-no budget!)
No resources? No problem! Here’s how to turn your ideas into a reality and create, program and develop your own…

How to start a new festival
Old festivals close but newcomers draw crowds. In a saturated market, how does a new festival get a foothold?

Avoiding digital mistakes
The right time is all the time with digital content, but how do you ensure your social media posts don't…

Challenging sexism in the music industry
After the likes of Joan Jett, Janis Joplin and Debbie Harry, why are women in rock still marginalised?

Lessons for arts markets from Aboriginal art fairs
New research into the success of Indigenous art fairs provides clues as to the most successful strategies in arts marketing.

Working creatively with councils
Getting more out of your relationship with Council is a two-way street, and if you are prepared to give as…

Five new ways to measure success
It's not all about bums on seats. There are measures that will give you a better sense of your sustainability…

How millennials are changing everything
Millennials are the great disrupters in how content today is created and consumed, and unless you get with the program…

Why arts and tourism need each other
NSW’s fastest growing region is an exemplar of the power of culture to draw tourism and revitalise local communities.

Harnessing the arts voice at election time
A public forum brings the arts sector together to find a unified voice in order to amplify the voice of…