Audience Development

Why New York is interested in Toowoomba, and not Melbourne
A regional QLD city has caught the eye of New York curator–influencers, who value its cultural programing as being richer…

How to attract audiences: a radical rethink
Arts organisations are ‘snow blind’ with demographic data that fails to explain what really makes audiences buy tickets. There is…

Hitting the road to get regional support right
Create NSW is hitting the road, pulling up a chair and sharing a cuppa with artists and arts workers, to…

20 ways to read more
Some of the world's most successful people read voraciously. But can mere mortals do it too?

You don’t need to be a starving artist
Negotiating the difficult balance between financial viability and a life in the arts is possible but it challenges the idea…

Stop the robots taking your job
You can't future proof your job but you can prepare yourself to thrive in the work economy of the future.

How to use LinkedIn to get a job
Someone in your network holds the key to your dream job but you will have to pay attention to get…

Beating the 17-second trap
The psychological benefits of art work best when audiences slow down but galleries struggle to stop the rush.

ABC cuts hit a sweet note for classical sector
Plans for a new content development fund and a renewed focus on arts and the regions are positive signs say…

Perhaps the arts can learn innovation from banking
The arts like to think of themselves as the heart of originality but perhaps we can learn from info tech,…