Taylor Swift effect: blessing or curse for arts audiences?

Ahead of her Australian tour dates, Tay-Tay mania is in full swing. But can the local arts sector expect any knock-on gains?
Taylor Swift: A picture of Taylor Swift in a little black dress holding a microphone, performing on stage in front of a projected image of her face.

For Taylor Swift fans – or “Swifties” – in Australia right now, the wait is almost over.

This unbelievable reach has led economists to coin a new term for the ripple effects her shows have had on local economies. So-called “Swiftenomics” has already spurred $5 billion in consumer spending in the US alone and, according to some in the US, it has been a contributing factor in helping to curb a recession in that country (the world’s largest economy).

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ArtsHub's Arts Feature Writer Jo Pickup is based in Perth. An arts writer and manager, she has worked as a journalist and broadcaster for media such as the ABC, RTRFM and The West Australian newspaper, contributing media content and commentary on art, culture and design. She has also worked for arts organisations such as Fremantle Arts Centre, STRUT dance, and the Aboriginal Arts Centre Hub of WA, as well as being a sessional arts lecturer at The Western Australian Academy of Performing Arts (WAAPA).