Do ‘pay what you can’ schemes boost ticket sales?

In these economically tough times, is now the right moment for more arts companies to try new ticketing models to widen access?
Theatre access: A bird's eye view on the interior of a lavish theatre space showing audience members finding their seats before curtain up.

If you are a theatre lover, you’ll no doubt be accustomed to putting a portion of your income aside to make sure you have enough for your special nights at a show.

But with cost of living pressures biting hard, you may be adopting some new budgeting habits, including scrimping on things that previously you would not have thought twice about spending on.

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ArtsHub's Arts Feature Writer Jo Pickup is based in Perth. An arts writer and manager, she has worked as a journalist and broadcaster for media such as the ABC, RTRFM and The West Australian newspaper, contributing media content and commentary on art, culture and design. She has also worked for arts organisations such as Fremantle Arts Centre, STRUT dance, and the Aboriginal Arts Centre Hub of WA, as well as being a sessional arts lecturer at The Western Australian Academy of Performing Arts (WAAPA).