No topic generates more controversy than using artificial intelligence (AI) in the creative industries. In 2024, AI experienced explosive growth, and the creative industry’s fear around creative generation reached fever pitch.
This will be most overt in marketing. The use of AI in marketing to specific audiences has become ubiquitous for a decade or more, as artists and organisations have no choice but to embrace social media to reach their audience. As this technology becomes more refined and powerful, the big companies will charge more for its use. That means a new budget line for many arts organisations: AI licensing.
