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Audience Development

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Understanding arts audiences

Head of Morris Hargreaves McIntyre Jooles Clements outlined the importance of using Culture Segments at OzCo Marketing Summit.

Opinions & Analysis

Is Entertainment Ticketing Being Left Behind?

The arts and entertainment industry needs to create new marketing products for the internet age.

Opinions & Analysis

What Is Street Cred anyway?

Marketing jargon has tried to hijack street cred but artists are fighting back.

Opinions & Analysis

Luring new audiences from malls and movies

Populist marketing has big potential for building arts audiences, even if they come for the air-con.

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Advanced Development and Marketing

The Advanced Development & Marketing (AD&M) fund is for projects that are at an advanced state of development, have a…

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Marketing - Contemporary Music

Funding is available through Arts SA for marketing new releases, tours, concerts, launches and shows that seek to develop the…

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Audience Development - Touring

Arts SA offers touring grants to support scheduled performances in regional SA, interstate or internationally, that build audiences and/or professional…

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Audience Development - Festivals and Venues

Festivals and Venues grants are available from Arts SA for activities that support live performance opportunities for South Australian artists.

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Audience Development - Out of Round Presentation

This grant from Arts SA supports South Australian artists to respond to invitations and opportunities for career-defining performances that arise…

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Mentoring Skills and Development

This category is for projects which increase skills development in the areas of songwriting, arrangement, performance, production, administration, management and…

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