Audience Development
Should you discount tickets to fill empty seats?
Discounting fills houses but it can come at a price in future sales and audience perceptions.
Reading, ‘riting and swiping: the creative cost
Digital media now dictates a child's initial experience of literature, art and - most worryingly - often creative discovery.
Presenters reject Indigenous arts
Two thirds of Australian presenters did not program any Indigenous arts last year, a new Australia Council study reveals.
5 approaches to innovative marketing in the arts
Arts organisations need to be as creative with marketing as they are with art. An Inside Creative State report.
Fan fiction booms but it’s not a free for all
Since 50 Shades of Grey catapulted from Twilight fanfiction to a phenomenon of its own, fanfiction has gained a new…
Art industry apps you should have
From festivals and street art tours to event listings and orchestral insights, there’s an arts industry app out there for…
Career spotlight: art therapist
Art therapy is the perfect career for those who believe the the journey of creating art is more important than…
50 ways to make money in the arts
The more income streams you have, the more opportunities you have to make art. The most successful artists can check…
The Forever Now Conference – ArtsHub Special Offer 15% off all ticket packages
Don't miss international speakers, invaluable networking, and the future of contemporary museum curation and programming.
Open rehearsals changing audience perceptions
Open rehearsals are not just an audience development strategy. They change public understanding of how art is made.