Who judges book covers? We all do

Reading a book by its cover.

Despite that old adage, we all judge a book by its cover. Publishers in particular know that cover design is crucial to marketing and can influence sales if done right. Sometimes a particular cover can act as a shorthand to the contents within (pastel colours and cutesy illustration for romance; dark and earthy tones and big fonts for crime fiction).

Emilie Collyer’s debut collection of poetry, Have You Got Anything Less Domestic? was recently published by Vagabond, with the poet very involved in the cover design. ‘I had the idea to use an image that already featured, in a way, in the book. I had written three ekphrastic poems in response to photographs by Daisy Noyes, part of an extraordinary collection she made called Mother Figure: 71 Self-Portraits in Isolation. I kept circling back to one of them, titled Burning Bush.

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Thuy On is the former Reviews and Literary Editor of ArtsHub and an arts journalist, critic and poet who’s written for a range of publications including The Guardian, The Saturday Paper, Sydney Review of Books, The Australian, The Age/SMH and Australian Book Review. She was the Books Editor of The Big Issue for 8 years and a former Melbourne theatre critic correspondent for The Australian. She has three collections of poetry published by the University of Western Australian Press (UWAP): Turbulence (2020), Decadence (2022) and Essence (2025). Threads: @thuy_on123 Instagram: poemsbythuy