Do you really need to find a niche?

In a post COVID world do writers and creatives need to worry about specialising? Sometimes it’s better to diversify.

Popular opinion suggests that developing a specialty or niche is important when it comes to building a successful writing career. In fact, for any creative career in our contemporary world, bespoke skills are considered marketable.

For some, this advice holds true –

a niche is about your reputation in one area. Once you become synonymous with that specialisation you are ideally the first choice for editors to call on. But for others, a more general approach is better. Particularly when the market is impacted in unforeseen ways.

Unlock Padlock Icon

Like this content?

Become a Member and unlock unlimited Access today

Brooke Boland
About the Author
Brooke Boland is a freelance writer based on the South Coast of NSW. She has a PhD in literature from the University of NSW. You can find her on Instagram @southcoastwriter.