Popular opinion suggests that developing a specialty or niche is important when it comes to building a successful writing career. In fact, for any creative career in our contemporary world, bespoke skills are considered marketable.
For some, this advice holds true –
a niche is about your reputation in one area. Once you become synonymous with that specialisation you are ideally the first choice for editors to call on. But for others, a more general approach is better. Particularly when the market is impacted in unforeseen ways.