We’re all used to reading blurbs on the back of books and hyperventilating praise from famous authors on the cover, endpapers and within the opening pages, but sometimes for added marketing oomph, publishers (and some authors) look to creating and releasing book trailers to support their advertising campaigns.
Dorothy Tonkin, Marketing and Publicity Director from Penguin Random House (PRH), reiterates that obviously not all books published by the company receive a trailer. ‘It’s quite an investment in people’s time,’ says Tonkin, pointing out that there are several elements to be considered in the decision, and that there are different styles of trailers too.
