Arty merchandise sells

The shop has become a key component to the museum experience, but also a robust revenue stream vital to galleries of all scales.
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Museums and galleries today (used interchangeably here) are complex ecosystems, no longer the hallowed halls of silent reverence extended only by weighty tomes. What once started out as a specialist bookshop with a few collection postcards and the odd poster, has become big business for galleries, from global brands like The Met (Metropolitan Museum of Art in New York) – which even has outlet stores in Australia – to pop-up vitrine stores in most regional galleries providing a vital income stream.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina