Navigating social media is more confusing than ever. Once thought of as ubiquitous and compulsory for every working artist, the future of social media marketing is in doubt. This is welcome news for many artists, who can find managing their networks and audiences over multiple platforms exhausting.
“We’re creating a space where artists are visible, not because they play the content game, but because their work matters,” says Taylor. “We want people to find a photographer in their suburb, a poet for their event, a face-painter for that fifth birthday party or a muralist for their community centre – without scrolling past 500 overseas ads first.”
