The tide is almost certainly turning against social media. The US is in a lengthy saga with TikTok, with no clear end. In 2024, Facebook’s active user count showed no growth for the first time in its history. In the face of enormous evidence that social media is detrimental to adolescent mental health, the Australian government officially banned many platforms for those under sixteen.
High-profile outlets such as Forbes and other marketing gurus have already started to predict the trend, providing unintentionally funny advice on the market without social media. These include talking to strangers you see at cafés or ensuring you always carry print marketing with you.
