Experts agree that social media marketing is becoming less relevant as consumers flee previously seemingly ubiquitous platforms. For artists in particular, content marketing is becoming more critical than ever. For the last decade, podcasts have been seen as a staple for content marketing.
For most artists and arts organisations, this means deciding if your podcast is designed for consumers of your work or industry peers. Both have value, but would respond to different content. Keeping your podcast focused on a tight audience means you are more likely to experience the engagement you’re chasing.
