Pitching story ideas as a freelancer can be an intimidating process, particularly if you don’t already have a business relationship with the publication, organisation or content client in question. Here are five tips to maximise your chances of at least receiving a response from busy, harried editors if you are thinking of submitting freelance articles – as a side hustle or as part of your portfolio of work.
Cold-selling yourself requires more information about your experiences, because essentially you are trying to build trust in your brand as a capable freelance writer who can submit clean copy in a timely fashion. However, even if your pitches are warm, it doesn’t necessarily follow that they will be accepted, regardless of your friendly relationship with the client. That depends ultimately on the strength of your idea and their editorial and budget requirements.