Audience Development
Can art revitalise regional tourism after the bushfires?
The Australia Council’s latest research shows arts experiences are a key driver for tourism, particularly to regional Australia.
New marketing research reveals untapped audiences
The latest edition of Creative Victoria’s Audience Atlas provides unique insights into audiences across the state and gives arts organisations…
Hot tips for festive gifts
ArtsHub makes it easy to find those perfect creative gifts while supporting the many wonderful Australian arts organisations.
Talking to politicians about art
Advice from business leaders on asking governments for money, embedding culture in the political agenda, and getting the language right…
Thinking China – how to market to shifting tourism needs
The Chinese-speaking market is perhaps the greatest untapped audience for the arts. Charmaine Wong of Think China Australia tells us…
Learning from failure: Why doing a U-turn is OK
Embracing failure is one of the hardest challenges we face as professionals. How we communicate about and use those failures…
How big data targets new audiences
Data – what it is, and how to use it – was the buzzword du jour at this year’s PAC…
Fun palace or community hub: What is an arts centre?
The multi-purpose nature of art centres means they can redefine the role of art in society.
Arts criticism of disabled artists needs to get smarter
Artists with disability believe it is their right to be reviewed in the same way as abled artists; that the…
Finding new audiences starts with centring the margins
Revolutionary change was the theme of Bryan Joseph Lee’s keynote at Performing Arts Connections Australia’s conference this week.