Why Wordle has become a new online obsession

Erin Sebo from Flinders University dissects the popularity of Wordle.

Wordle is a quick English-language word game developed by software engineer Josh Wardle, as a unique gift for his partner, released in October 2021. It’s easily accessible online.

People love talking about it – the number of Wordle tweets increases 26% a day on average – even when they hate playing it (a significant number of Wordle tweets are complaints, usually about the volume or smugness of Wordle tweets).

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