Studio tips for makers to blitz the end-of-year demand

How do you manage rising costs and still ramp up studio production for the end-of-year push… and its much-needed cash injection?
Keeping studio production genuine. Image: Silverkblack / Pexels.

For makers and craftspeople, the final months of the year can feel like both an opportunity and a trap. Whether it is supplying stockists or doing markets, the festive season brings promises of sales, commissions and a welcome cash injection.

Once you have worked out your stock strategy – what you are going to sell, where you are going to sell it, and when it needs to be made by – you will have a good idea of what materials you need to order.

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina