Lovers of art-related video content may have come across Australian-grown art historian and TikTok star, Mary McGillivray. Over the past four years, she has accumulated over 12 million “likes” and nearly 448,000 followers on her TikTok account, @_theiconoclass, and collaborated with the ABC, National Gallery London, the Art History Institute of Australia and more.
From being a fairly obscure museum that not many knew about to hitting 100 million views on YouTube and breaking record visitation last year, The Tank Museum has used video content to not only build its online presence, but also drive fame, revenue and fundraising efforts for museum operations.
