How to optimise metadata for book sales

Editors should approach metadata from a position of strength, said Booktopia Head of Product Sales, Joel Naoum at the recent IPEd conference.
Metadata book

The experience of browsing for books online is very different to that in a bookstore – there are undoubtedly more distractions, but also more options. This means a consumer’s decision to purchase a book or not, is also measured differently. 

Joel Naoum, Head of Product Sales, Booktopia, shared some tips on using metadata to boost book sales at the 11th Institute of Professional Editors (IPEd) Conference (8 May). These highlight the role of editors, as well as how metadata can directly impact sales in a competitive online environment.

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Celina Lei is an arts writer and editor at ArtsHub. She acquired her M.A in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. Most recently she took part in drafting NAVA’s revised Code of Practice - Art Fairs. Celina is based in Naarm/Melbourne. Instagram: @lleizy_