The experience of browsing for books online is very different to that in a bookstore – there are undoubtedly more distractions, but also more options. This means a consumer’s decision to purchase a book or not, is also measured differently.
Joel Naoum, Head of Product Sales, Booktopia, shared some tips on using metadata to boost book sales at the 11th Institute of Professional Editors (IPEd) Conference (8 May). These highlight the role of editors, as well as how metadata can directly impact sales in a competitive online environment.
