How well do you read the fine print around confidentiality in your arts contracts? And how well do you know your rights? Photo: Alexander Suhorucov, Pexels.
If you work in the arts, you are used to staying tight-lipped about new works in development, and artists tend not to share their ideas beyond a trusted few.
Second, it’s a shrewd move in strategic marketing because it helps generate buzz around a new project. Just look at how global pop stars design key “reveals” and “surprise drops” of albums to stoke interest in their work.
ArtsHub's Arts Feature Writer Jo Pickup is based in Perth. An arts writer and manager, she has worked as a journalist and broadcaster for media such as the ABC, RTRFM and The West Australian newspaper, contributing media content and commentary on art, culture and design. She has also worked for arts organisations such as Fremantle Arts Centre, STRUT dance, and the Aboriginal Arts Centre Hub of WA, as well as being a sessional arts lecturer at The Western Australian Academy of Performing Arts (WAAPA).
