Visual literacy: have you noticed your superpower?

You may have heard of financial literacy, health literacy and digital literacy – but do you know what visual literacy is?

If you’re creative then visual literacy is likely to be in your DNA. You may not realise you’re even using it. 

These include symbols, signs, diagrams, photographs, advertising, digital and analogue graphics, 3D imagery, comics, maps, right through to 2D and 3D art. 

Visually literate people use the formal elements of design: line, shape, form, space, texture, colour and value to make meaning. It is estimated that up to 20% of the population is dyslexic, and new immigrants may not understand English, so images that can replace words become a universal language. 

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The Big Idea | Te Aria Nui is New Zealand’s online hub for creative people. Our aim is to support talented, innovative individuals and organisations, back the creative industries and advocate for creativity as an essential ingredient in the cultural and economic wealth of New Zealand. The Big Idea provides resources for the whole creative sector, including those seeking to turn their ‘big ideas’ into viable projects, careers and businesses. We are the go-to destination for work opportunities, event listings, arts stories and creative inspiration. The Big Idea is a not-for-profit trust started in 2001 and is New Zealand’s longest running creative sector website.