Note to self – take it global!

Going global with their Kickstarter campaign proved to be a success story for 4A's Yangliang Group project.
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Video still from installation Das Kapital Football (2009/2014), courtesy the artists and Vitamin Creative Space, China.

When Art Basel picked up 4A’s Kickstarter campaign, Actions for Tomorrow, as one of only four projects internationally to be endorsed by the Swiss market giant last year, is was as good as the “signed check”. 

Speaking at the time with Director of 4A Centre for Contemporary Asian Art, Aaron Seeto, he said: ‘The Actions For Tomorrow Kickstarter has been a way for us to think about how we might mobilise our international networks to fundraise.’

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina