Can outdoor events develop dance literacy in new audiences?

Supercell Festival of Contemporary Dance has moved its performance program outdoors and abolished ticket charges in order to reach audiences who don’t usually attend contemporary dance.

21 Feb 2020

Richard Watts

Performing Arts

Hero image for The Farm’s Bare Bones, presented as part of Supercell. Photo credit: Art-Work Agency.

Attracting new audiences and creating accessible and affordable entry points for the general public remains an ongoing challenge for arts festivals and organisations nationwide.

In Brisbane, the contemporary dance festival Supercell is meeting this challenge by abolishing ticket charges for performances – events at this year’s festival are free.

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Richard Watts is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM, and serves as the Chair of La Mama Theatre's volunteer Committee of Management. Richard is a life member of the Melbourne Queer Film Festival, and was awarded the status of Melbourne Fringe Living Legend in 2017. In 2020 he was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize. Most recently, Richard was presented with a Lifetime Achievement Award by the Green Room Awards Association in June 2021. Follow him on Twitter: @richardthewatts