A gold fish has an attention span of nine seconds, two second better than a human’s, which sits at seven seconds, John Kaldor, Founder and Director of Kaldor Public Art Projects, cited at a recent Sydney conference.
How then, in all this noise that demands our attention, do we create an idea that “sticks”?
Brothers and American educators, Dan and Chip Heath had a go answering this question in their book Made to Stick: Why Some Ideas Survive and Others Die (2007). They seemed to have nailed because it remained on the “top 100 sellers” list for 24 months.
