The future of audience research

While data scientists and data visualisation may be the future of analysing research, the skill remains in talking to people.
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This month’s SAMAG discussion on the future of audience research started with a little research of its own. The attending audiences of arts professionals was asked what they thought was the hardest challenge when facing an audience research project – funding it, designing it or applying it?

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina