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Untangling the enigma of audiences choices
You already know the demography of your audiences but do you understand why it is skewed? The equation is complex.
Putting the social back in social media
Social media works most effectively for your organisation when you add value to your community.
Fears museums split would damage lobbying power
A new peak body could leave both galleries and museums weakened, argues Museums Australia.
Making a pact with the devil
Coal corporations, oil companies and casinos have money to spend on the arts. Should you steer clear or mine their…
The best councils for the arts: ACT, NT and TAS
We’ve clocked up the frequent flyer points to bring you this final slice of the best arts regions for NT,…
Plugging the gaps in arts value research
Despite more than 500 studies, reviewers say better research is needed to convince policy-makers that strong arts activity generates happier,…
Consolidated evidence shows value of the arts
Multiple studies prove the arts improve health, education and economic outcomes, a review of 90 research projects has shown.
Goal setting for creative businesses
Effective goal-setting takes more skill, discipline and self-awareness than simply following your dreams and expecting the universe to deliver.
How to identify your market segment
Understanding Culture Segments can help galleries and arts organisations identify, engage, attract and keep audiences coming through their doors.
Working in partnership with Aboriginal culture
The rich cultures of Indigenous Australia have long been a closed book to mainstream arts organisations. The lead curator of…
