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Corporate sponsorship: vanity or sanity?
Disruption is the new mantra. We look at how cultural organisations can use it to accelerate brand alignment with sponsors…
Making your own artist residency
Artists residences are hard to get and come with tedious selection criteria. But you can sometimes find funding to create…
Beyond pale, male and stale
Quotas? Professional pathways? Clear metrics of success? Arts managers consider a range of options to increase cultural and gender diversity…
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…
Australia's Parthenon Marbles come home - briefly
Why are some of Indigenous Australia's most cherished artifacts sailing back to Australia only to be returned to London?
Beyond Success: can a gallery keep growing?
Nick Mitzevich has quadrupled philanthropy and increased attendances by 30% at the Art Gallery of South Australia so what's left…
Arty merchandise sells
The shop has become a key component to the museum experience, but also a robust revenue stream vital to galleries…
You can’t put that there…the Public Art dilemma
Is an over-sized milk crate better than a bronze of another eminent white male? Multi-million dollar commissions make public art…
