It was the tired platitude “It’s not you, it’s me. I’ve changed,” that framed the year’s most innovative Public Relations campaign.
The National Australia bank ended its relationship with the Big Four in an expert PR move led by ad agency Clemenger. The ‘break up’ campaign has now been awarded the coveted grand prix in the Cannes Lions PR competition. The Australian company were bestowed the honour amongst a host of international competition at the French festival, which celebrates excellence in the field of communicative creativity.
