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Bemusement park

As three US museums join Snapchat, award-winning Museum Victoria rejects suggestions that museums are becoming theme parks.

24 Aug 2014

Peta Mayer

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Visual Arts

Image source: wall.alphacoders.com

The Los Angeles County Museum of Art (LACMA) last week joined Snapchat (username: lacma_museum), a social media smart-phone app that allows users to broadcast photos, video, or hybrid images that disappear directly after being viewed. Snapchat is particularly popular with the US youth market, rating highly with 12 to 24-year-olds.

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